The Psychology Behind Mobile Purse FosteringIncentives and incentives such as discounts, cashback and commitment points can be powerful incentives for mobile purse fostering. However, the precise factors that drive mobile purse fostering are still a mystery.Making use of the stimulus-organism-response (S-O-R) concept as an academic basis, this stud… Read More

The Psychology Behind Mobile Wallet FosteringIncentives and incentives such as discount rates, cashback and loyalty factors can be powerful incentives for mobile purse fostering. Nevertheless, the exact aspects that drive mobile wallet fostering are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basis, … Read More

The Psychology Behind Mobile Budget FosteringRewards and benefits such as discount rates, cashback and commitment factors can be effective incentives for mobile budget fostering. Nonetheless, the specific variables that drive mobile pocketbook fostering are still an enigma.Utilizing the stimulus-organism-response (S-O-R) theory as an academic basis… Read More